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IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion.
In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time.
Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies.
The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
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汉娜·韦尔,迪米特里·列奥尼达斯,迪尔梅德·默塔,佐伊·塔珀,露易丝·奇米巴,Jana Pérez,斯蒂芬·坎贝尔·莫尔,格雷格·奇林,阿尔巴诺·杰罗尼莫,帕拉维·沙尔达,埃米尔·艾尔-马斯里,西蒙妮·柯比,维尔夫·斯科尔丁,保罗·布伦南,路易斯·亨特
维吉尼亚·加德纳,格雷格·萨克因,莱齐·费利兹,蕾瑞卡·冈野,阿里拉·巴勒,阿列格拉·阿科斯塔,凯文·韦斯曼,安吉尔·帕克,瑞安·桑兹,安妮·沃斯奇,琦普·帕杜,爱沃·卡拉丹,詹姆斯·马斯特斯,布里吉德·布拉纳福,布瑞塔妮·石桥
